Most Popular Online Courses for Marketing in 2024

In today’s competitive world, the importance of marketing has reached its heights. With the rise of digital platforms and online customer behavior, businesses plan to harness the power of marketing. According to a survey conducted in 2022 among marketing professionals, 51% of Indian respondents planned to disburse 10% of their budgets on digital marketing technology

With the increased demand for marketing professionals, students and working professionals are more inclined to opt for online marketing courses. These courses offer insight into the marketing field and provide knowledge to thrive in this digitally driven era.

Several digital marketing courses for working professionals are available in the market to provide the best framework to master the art of marketing. Refer to this write-up to learn the most popular online courses for marketing in 2023.

Certification Courses for Marketing Professionals in India

Below is a list of a few certification courses for working professionals in marketing:

### Professional Certificate in Marketing of Services and Innovative Products [PCMSIP] This certified program aims to provide insights into market strategies, consumer behavior, pricing services, etc. The partner university for this certified course is the University of Maryland System. It is a self-paced course with four weeks at an introductory level, making it one of the best courses for marketing professionals.

Professional Certificate in Insurance Marketing and Client Management [PCIMCM]

It is a certified program that delivers concepts in subject matters related to insurance marketing, such as marketing strategies and processes, sales, advertising, etc. The program gives an understanding of the differences between traditional marketing and insurance marketing. It is a self-paced program with a six weeks duration at an intermediate level.

PG Program in Digital Marketing Strategies [PGPDMS]

This course offers a Wharton Certification and is consistently ranked in the top 3 globally. It is a comprehensive program designed for emerging leaders to design marketing strategies in digital marketing. The program has 13 different modules spanning 12 months.

### Professional Certificate in Customer Relationship Management

This certified program covers customer relationship management fundamentals to enhance marketing. It is also a self-paced course with a duration of six weeks at an intermediate level. Such marketing courses for working professionals are beneficial as they add to their skill sets in handling issues in customer relationship management.

Conclusion

Marketing is a crucial field in any business which requires professionals with specific skill sets. Having a certification in hand validates your knowledge of the subject matter. This, in turn, sets a better opportunity for you to establish your position in your preferred job profile.

Amity Online provides many online courses for marketing professionals that will pave the way to a better career.