Top 32 Most Important Tools for Digital Marketers in 2023

Digital marketing in India is a booming sector that drastically increases market spending. According to a 2022 Statista report, this sector spent 35% on marketing and advertising. And this value will reach 45% in the following two years. Thus, this is the right time to dive into your digital marketing career.

But before starting your journey, there are a few digital marketing tools which you should know about. Marketing is a vital factor for the success of any business. Due to the array of free digital marketing software, business promotion doesn’t become a heavy burden. Here’s a list of 32 tools needed for digital marketing to get you going.

Tools for content marketing

Grammarly

The first among the most useful digital marketing tools is Grammarly. It is ideal for scrutinising your content before publication. With Grammarly, you can identify even the tiniest grammar errors in your blogs and emails and generate creative captions.

ProWritingAid

This software provides writing assistance to generate error-free content. ProWritingAid helps to remove grammar errors and fixes mistakes like spelling, word usage, sentence construction, punctuation etc. You can choose your preferred language, writing guidelines, style, etc.

WordPress

WordPress is a top-ranked CMS platform which helps in publishing, portfolio creation and blogging. WordPress is also great for website building among the free digital marketing tools. It offers flexibility, and you can design as per business needs.

Trello

Trello is gaining popularity among businesses as it helps generate ideas and schedule content. It further helps keep track of employees, helps in collaboration, and offers clarity of project timeline.

BuzzSumo

If you want to find out trending content topics in the industry, BuzzSumo is your answer. Besides content ideas, BuzzSumo helps curate ideal content for your target audience and informs you about suitable influencers for content marketing.

Top marketing tools for SEO

SEMRush

SEMRush is an ideal digital marketing tool that helps search for organic keywords and improve and attract traffic to your page. It helps in competitive research and provides a writing assistant for website content improvement.

Ahrefs

Ahrefs is another excellent SEO Tool which helps in boosting website traffic. With its vast data, Ahrefs is an excellent competitive analysis tool. It further helps in checking competitor website backlinks, high-ranking pages etc.

Shopify SEO Store

Heavy pictures, broken links, and website social connections often aren’t strong enough to generate website traffic. Shopify SEO Suit solves such problems and creates an optimised website with features like structure data, HTML Sitemap, image structure, meta-tags etc.

Yoast

With Yoast, you can incorporate SEO descriptions and titles into your pages and posts. Yoast further helps add images to your page and generates sitemaps for a page, making it easier to locate a page on search engines.

Siteliner

Siteliner helps search for content duplicity and broken links for a web page. Thus, it helps enhance search rankings to push your page higher on various search engines, like Yahoo, Bing, or Google.

Ubersuggest

If you’re looking for digital media tools that help you discover well-researched and relevant keywords, then Ubersuggest is perfect. It helps look for industry-specific keywords and also offers accompanying content ideas.

Google Analytics

If you’re hoping to discover the source of your website traffic or the frequently used keywords, explore Google Analytics. A popular digital marketing tool, Google Analytics analyses audience demography, post popularity etc.

Moz

Moz is an SEO software which aids users in boosting traffic flow, visibility and ranking in search engines. It provides local marketing assistance, and you can use Moz to understand your audience better. The premium version is Moz Pro, which audits your website, optimises pages and designs custom reports.

Digital marketing tools for graphic creation

Canva

A popular graphic designing tool, Canva, helps you generate stellar website designs. With Canva, you can create presentations, posts, etc., using your preferred template. You can elevate the designs with fonts and elements and upload them to social media pages, ebooks etc.

Visme

Visme is a tool focused chiefly on data visualisation and designing presentations. If you frequently publish content on LinkedIn or Twitter, Visme is ideal as it designs impressive infographics.

Animoto

Animoto is your saviour if you want to design a video within minutes. You can select any preferred readymade template from Animoto and drop your video on it for editing. Animoto comes with a Getty image library to enhance the visuals further.

Unsplash

Are you looking for copyright-free images at zero cost? Then explore Unsplash, which has millions of royalty-free pictures. You can use these images to enhance your website or make your social media posts more attractive.

Venngage

Venngage is another digital marketing tool that focuses on curating detailed infographics. You can customise your infographics with Venngage’s chart configurations and spreadsheet imports.

Tools for Email Marketing

SendPulse

SendPulse is an email-marketing platform which offers a range of customer communication channels. With SendPulse, any business can pair email marketing with messaging chatbot or SMS notification. A few more noteworthy features are email verifier, subscription forms, template builders, etc.

HubSpot

HubSpot has recently introduced HubSpot Email Marketing which offers impressive deliverability, ease of use and integration with HubSpot products. With its free plan and readymade template access, the users get a package of sending at most 2000 emails a month.

SendGrid

SendGrid is another popular email marketing platform, which is a novice-friendly platform. It comes with flexible designs, performance analytics and fantastic deliverability.

Moosend

If you’re searching for codeless campaigning options with simple automation, then use Moosend. This user-friendly, affordable tool also offers paid services, which include mobile popups, countdown timers etc.

Constant Contact

Be it a large business or a small one, Constant Contact is everyone’s favourite. It offers 240+ email templates, customisation options, triggered responses and a drag-and-drop feature for email building. It also gives insight into which campaigns are fruitful through features like bounce rates, open rates, opt-outs, etc.

Omnisend

Omnisend is a popular email marketing platform where you can pair SMS with email. It comes with an in-built customisable template library so that you can design professional emails within minutes.

Tools for Social Media Marketing

Buffer

Managing social media marketing can be stressful. However, Buffer is your saviour with its clean, easy interface and simple setup. With Buffer analytics, you can manage your posting schedules, post-performance follow-ups, follower engagement, etc.

ZohoSocial

Managing multiple social media platforms single-handedly can take a lot of work. So, take help from ZohoSocial to manage these accounts easily. ZohoSocial helps you to schedule your valuable posts beforehand, and you can also deal with multiple accounts in a single go!

Hootsuite

Hootsuite’s use is almost similar to ZohoSocial. It helps in managing your multiple social media accounts and times your posts. It also offers a column layout to keep tabs on various hashtags and accounts. It can also track your subject, company or brand-specific public talks.

MeetEdgar

MeetEdgar is a browser extension which will aid you in post-writing. With MeetEdgar, you can schedule your posts 24x7, and in case the line runs out, MeetEdgar simply mimes earlier postings to re-share them. You can also scrutinise content optimisation and suitable language with this tool.

Audiense

Audiense focuses on social listening and thus helps in customer trend identification. It helps the brands to differentiate their audience base, dig into audience demography and run targeted advertising campaigns better.

AgoraPulse

With AgoraPulse, you can manage all your social media accounts in a single platform with its unified inbox feature. In this inbox, you can watch all your advertising comments, conversations, mentions, reviews etc., for all your accounts simultaneously.

Tools for better team management

Slack

A group communication tool, Slack, helps users run information throughout their business circle. With Slack, the group admins can design public and private channels to send sensitive folders or files via messages.

Microsoft Teams

Microsoft Teams help in effective business communication with its chat-based space. It offers unlimited workflow and smooth teamwork. It comes with a user-friendly setup and effortless interface.

Conclusion

Now that you know about the top digital marketing campaign tools, it is time to explore Amity Online and enrol on your dream course. Amity Online offers an MBA with a specialisation in Digital Marketing Management, which is well-recognised and globally respected.

With Amity Online, you can earn your dream degree from the comfort of your home. It offers dedicated career support along with virtual job fairs. Explore Amity Online now!