Why Should you Include CTA or Call-to-Action in Your Ad Copy?

Nowadays, the digital ad space has become saturated. More and more companies are joining in and posting their ads. To make sure that people buy your product or service instead of the competitors', you must include a CTA or Call-to-Action in your ad copy. CTAs are one of the key features persuading a user to buy your service or products.

Nowadays, the digital ad space has become saturated. More and more companies are joining in and posting their ads. To make sure that people buy your product or service instead of the competitors', you must include a CTA or Call-to-Action in your ad copy. CTAs are one of the key features persuading a user to buy your service or products.

Enroll in an MBA in Digital Marketing to master ad strategy and audience targeting. Learn AI-driven techniques to create, manage, and scale campaigns for higher reach, better impressions, and cost-effective brand visibility.

In this blog, we will guide you through the basics of CTA and how to craft the perfect one. 

What is a CTA or Call-to-Action?

A CTA or Call-to-Action means any text or link which prompts the user into taking a certain action as intended by the marketer. It refers to the use of words and phrases to encourage the audience to act in a specific way. 

Essentially, it is a phrase which is used to encourage the audience to purchase a specific product or service. Call-to-Action examples may include phrases such as, “Buy now”, or, “Download now”, or “Call us today to book your appointment”.

5 Reasons Why Your Ad Copy Needs a CTA or Call-to-Action

A CTA or Call-to-Action is necessary because it defines the next steps to be taken by the customer. Here are 5 reasons why you need to include a CTA in your ad copy:

1. Conversion Rates: 

Including CTAs is a necessary step if you want to convert interest into action. Simple phrases such as, "Sign up now", or "Buy our product today" have proved to be effective in converting interests into actual sales. Hence, a well-crafted CTA is necessary to turn clicks and views into actual sales. 

2. Engagement:

CTAs are also important as it is the persuading step which guides the consumers. Therefore, a well-written CTA must be included in your ad copy. This will drive the potential customers towards your ad and persuade them to interact with your ad even further. 
For instance, an ad promoting a product must contain the phrases, “Purchase our product now”, or, “Shop now and get 10% off”.

Know More About Our Online Programs

3. Brand Connection:

A CTA is essential towards building a connection between the potential customers and the brand itself. It will also help you improve your brand’s image. A well-written CTA will leave a good impression on the customers without being pushy. 

4. User Experience and Readability:

Research suggests that the majority of users tend to skim through an ad, spending about 52 seconds per post. Therefore, you must place your call-to-action buttons strategically. This enables the users to easily spot the CTA and get to the next steps soon. 

5. Motivate your Sales Funnel: 

CTA or call-to-action, is a crucial part of an ad and determines the next step the consumer will take. Therefore, a properly written CTA will greatly motivate the sales funnel. A good call-to-action design will persuade the users to take the course of action you want and therefore, increase sales.

Also read:-The Role of ChatGPT and Other AI Tools in Preparing for Exams  

9 Examples of Killer CTAs

Now, let us see some killer marketing call-to-action examples that have always delivered good results:

1. Manpacks – ‘Build a Manpack’
2. GiftRocket – ‘Send a GiftRocket’
3. Contently – ‘Talk to Us’
4. Square – ‘Get Free Card Reader
5. Basecamp – ‘Give Basecamp a Try
6. My Perfect Resume – ‘Create My Resume’
7. Point Blank SEO – ‘Be Awesome’
8. Crazy Egg – ‘Show Me My Heatmap
9. Less Accounting – ‘Let’s Do It!’

Strategies to Craft The Perfect Marketing CTA

A good call-to-action digital marketing strategy is essential if you want to effectively promote your products. Here are some of the strategies you may use to craft the perfect call to action:
 

• Include words which sound emotional: A CTA which looks and sounds emotional is bound to get many clicks. For instance, if someone is looking for an online course, you could use a phrase like, “Come secure your future with us!”. 
• Showcase your benefits to the audience: A good call to action must always include the benefits that you're providing to your customers. A good example of such a CTA would be, "Call us to get started and boost your website traffic instantly".
• Add numbers or offers wherever possible: Including pricing information, or offers in a CTA will make it more attractive to the customers. Additionally, offers and discounts are a great way to attract and convert potential customers into actual sales. 
• Create FOMO: As we know, fear of missing out is a huge factor which influences an individual’s decision. You can take advantage of this by mentioning an offer or a discount that won’t last forever. This will make people think that they might lose out on this opportunity. Hence, they may be encouraged to buy the product before the offer or discount expires. 
• Test and Optimize Your CTA: You can use tools like A/B testing and analytics to ascertain whether or not your CTA is working. This will also help you identify which CTAs bring you clicks.
   

Conclusion

A CTA or Call-to-Action is the most important part of your digital marketing campaign. However, creating the perfect one that will suit your needs, as well as generate clicks is a challenging task. By implementing the strategies and examples in this blog, you will be able to significantly boost your clicks and, ultimately, start converting interests to actual sales.

Whether on your website or your social media post, a well-written CTA is the key to getting your products to sell. This is where Amity Online University's MBA Program comes in. With world-class facilities and infrastructure, it will be the key for you to achieve all your marketing dreams. Enroll now!

Check Out Our Top MBA Specialization Degree Programs