Career Opportunities in Mass Communication

India’s media market is predicted to reach US $ 42.21 billion by year-end. Rapid growth in digital media and the constant demand for online content are key contributors to fuel this growth. In the current scenario, the landscape of mass communication in India is continuously experiencing huge transformations.

To be a part of this wave, students in India are opting for programs in mass communication and journalism, which have opened a plethora of opportunities for jobs and promising careers. Moreover, with advanced technologies coming in there has been a great demand for fresh graduates in career opportunities in mass communication in media companies.

The area of mass communication is branched out into several categories, which give students’ the option to choose the most preferred field to start their career. Radio and television channels, broadcast media houses, film and television networks, advertising, visual arts, public relations and corporate communication, digital/web media hubs, print media, animation, and production houses are some such categories or branches of mass communication where students can land good jobs.

In this post, we are talking about the varied mass communication career options for graduates.

What is Mass Communication? Specializations in Mass Communication

Communicating and exchanging information and views through various sources of mass media to reach out to a larger audience is called mass communication. With new and emerging technologies, the scope of mass communication has experienced huge demands giving rise to a massive increase in job opportunities in this field.

Understanding the different specializations in a mass communication degree will help students to choose the best specialization and make an informed decision for a promising career.

Some of the specializations include broadcast, advertising, public relations and corporate communication, digital/web media, print media, animation, and production, and radio journalism/jockey.

However, if you are still unsure about a career in mass communication, take a look at the key reasons that motivate interested students to choose a mass communication master's degree or an undergraduate course.

Key Reasons to Pursue Mass Communication as a Career

Here are a few reasons to choose mass communication as a viable career option:

· Limitless options to choose a career

Since mass communication uses a variety of modules to reach out to people, it allows graduates to avail of a wide range of career options in the media industry. You have the option to explore the different areas and choose the one that suits you.

· Students from any Background can Apply

Unlike other courses, mass communication allows students from any background to apply for an undergraduate course. Thus, whether you have a science, arts, commerce, or humanity background, you can easily pursue a course in mass communication for a career in this field.

· Good Pay packages

The media industry has emerged as a high-paying industry. Most media houses are paying decent to good pay packages, especially to people with experience. Good salaries motivate students to explore this industry for lucrative job opportunities.

· Option to work with global media

A degree in mass communication and journalism can also offer you the prospect to work with global media houses. BBC, CNN, NewsCorp, ABC media, and Reuters, are some options in this case.

· Gain Experience from distinct Projects

A career in mass communication allows individuals to work on several distinct projects and acquire experience.  You may have the opportunity to collaborate with other media houses or media companies for hands-on projects to gain valuable experience.

· It’s Fun Learning New Skills

The subjects learned in mass communication are upbeat and pioneering. They allow a lot of learning opportunities for students, keep them engaged and teach new skills.

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Skills Required to Build a Promising Career in Mass Communication

You need some basic and creative skills to build a promising career in mass communication. Below are some skills that students of mass communication should normally possess:

· Skill to think out-of-the-box – Students must have creative thinking skills to grow in their mass communication career.

· Good command of communication - Having excellent communication skills is important so that you can put your idea forward to the masses.

· Skills in research and analysis – Good skills in research and analysis are also important for graduates to excel in mass communication.

· Networking skills – Networking plays a key role in media and journalism. Hence, you ought to have good skills in networking

· Skills in problem-solving – Problem-solving skills are necessary in every field and mass communication is no different. Hence, this is another skill to learn from your degree in mass communication

· Skills to deliver thoughts and expressions – It is good to have clarity of thought while communicating. Especially in a field like mass communication, the quality of delivering your expressions well is important.

· Ability to perform under strict deadlines – Like in most other careers, a mass communication professional should have the ability to perform well under strict deadlines

· Confidence – You have to be confident to be in the mass media industry so that you can express your feelings without fear and hesitation.

Top Career Options After Completing a Degree in Mass Communication

1.      News Anchor/Broadcast Presenter

2.      News Reporter/Correspondent

3.      Photojournalist

4.      Print Journalist

5.      Content Writer/Technical Writer

6.      Columnist

7.      Radio Jockey

8.      Media Consultant

9.      Editor

10.   Ad copywriter

11.   Public relations officer

12.   Event manager

Courses in Mass Communication Available in Amity Online University

· Bachelor of Arts in Journalism and Mass Communication

· Master of Mass Communication and Journalism

· Certificate courses in Journalism and Mass Communication

Conclusion

If a well-paid career in the media and communication industry is what you aspire for, an online degree in Journalism and mass communication is just the right choice for you. For the best online courses, you can trust Amity Online University. Amity presents an undergraduate B.A. in journalism and mass communication as well as a masters in mass communication.

Students who wish to continue their mass media studies while simultaneously working or pursuing other goals can pursue an online mass communication program. Visit Amity Online to learn more.