Digital Marketing Salary in India (2024)

In today's hyper-connected world, digital marketing has become the cornerstone of successful business strategies, revolutionizing the way companies reach and engage with their audiences. In short, the era we are living in is the era of the digital revolution and hence a career in Digital Marketing is expanding and has a vast scope. For aspiring professionals in India, this field offers not only the excitement of working at the cutting edge of technology but also promises high salary expectations.

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So, if you are passionate about the digital realm and eager to make a significant impact, a career in digital marketing is just for you. Come learn about the various roles along with digital marketing salary in India that can take you on a fulfilling professional journey.

What are the Top Digital Marketing Roles in India with Salary?

Do you know that the digital marketing salary in India is expected to rise by 6 to 7% this year? Thanks to the growing demand for digital marketers in businesses. Such a professional is required to help businesses increase the focus of customers on their online presence. The average salary of a digital marketing specialist in India varies depending on the job profile, skills, experience, company, and location.

Let us now acquaint you with the top 10 digital marketing job roles with their approximate salary per annum:

Digital Marketing Manager

An MBA in Digital Marketing helps to find the best job profile in digital marketing that of a Digital Marketing Manager. This person is hired to manage the different online marketing activities of a business, for instance, SEO, PPC, SEM, Email Promotions, and Content Marketing. A good understanding of performance marketing and Search Engine Optimization are the key requirements to excel in this field as a DM Manager.

Approximate Salary: Rs 6 lakh - Rs 12 lakh per annum

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Marketing Automation Specialist

The second most popular job profile in the field of digital marketing in India is that of a Marketing Automation Specialist. He or she is hired to manage the marketing automatic platform by working closely with project managers, designers, developers, and developers. 

The main objective of hiring a Marketing Automation Specialist for a company is to improve the promotional campaigns to enhance the overall revenue of the company by increasing the customer base.

Approximate Salary: Rs 5 lakh - Rs 11 lakh  per annum

Digital Marketing Data Analyst

For anyone looking to establish a career in the digital marketing field the role of a Data Analyst is worth trying. A Digital Data Analyst gathers data from different sources to analyze the trends and patterns. Further, based on this analysis, he/ she helps the organization to change the course of action.

Approximate Salary: Rs 4 lakh - Rs 9 lakh per annum

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Paid Media Specialist

Who is responsible for bringing traffic to a web portal via online advertising? The credit for this goes to a Paid Media Specialist. Such a person uses skills like analytical skills and creativity to reach out to the target audience after quickly identifying the right platforms. The idea is to do the best optimization of input to receive the highest output possible.

Approximate Salary: Rs 4 lakh - Rs 9 lakh per annum

Digital Content Creator

A company’s entire content strategy and online presence across all the digital platforms is handled by the Digital Content Creator. Remember, these are the people who rule the digital marketing field with the help of the right words and creativity. To get the best salary package as a Digital Content Creator a person needs to have excellent communication skills, especially written, great reasoning skills, and analytical skills.

Approximate Salary: Rs 1.8 lakh - Rs 10 lakh per annum

Digital Marketer

Those looking for a lucrative salary package in digital marketing can try for the post of a Digital Marketer. Such a professional is responsible for managing all the marketing campaigns for the company’s promotion. This professional is mainly hired to enhance the brand awareness and sales of the products and services through effective marketing strategies.

Approximate Salary: Rs 1.6 lakh - Rs 9.6 lakh per annum

Web Developer

When counting the best career opportunities in digital marketing, how can we forget to mention Web Developer? He or she is a professional, who excels in the art of creating and maintaining user-friendly websites. The aim is to make websites that are attractive and engaging for customers. Those aspiring to become a Web Developer must have a good knowledge of computer science, graphic designing, and HTML coding.

Approximate Salary: Rs 1 lakh - Rs 7.7 lakh per annum

Search Engine Optimization Specialist

Another common profile you will find in a digital marketing agency is that of an SEO Specialist or Search Engine Optimization Specialist. Such a professional must have good hands-on knowledge about the various SEO tools such as Google Analytics, SEMrush, and Search Console. He or she helps in drawing long-term and sustainable visitors through search engine optimization through a customer-driven SEO.

Approximate Salary: Rs 1.8 lakh - Rs 5.4 lakh per annum

Search Engine Marketing Specialist

Have you ever wondered what makes you see some particular paid ads across all search engines and networks? Well, this is the job done by a Search Engine Marketing Specialist. These professionals excel in analytical skills, search engine marketing skills, and basic website design concepts. They know how to use their technical skills to show some paid ads in top search engine results to boost sales.

Approximate Salary: Rs 3 lakh - Rs 4 lakh per annum

Pay-Per-Click Analyst

Last but not least, a PPC Analyst or a Pay-Per-Click Analyst is an emerging job profile in the digital marketing field. This professional helps businesses to test their limitations and try paid advertising. To excel as a PPC Analyst, one must be well-versed in ad design, and the psychology of the customer behind the clicks.

Approximate Salary: Rs 2.5 lakh - Rs 4.5 lakh per annum

Conclusion

To tap into this dynamic field and maximize your earnings in digital marketing you must acquire the right skills and knowledge. This is where Amity Online University comes in. Offering a range of comprehensive courses in digital marketing that are accredited and accepted worldwide, Amity Online University will help you attain the expertise needed to excel in this promising field. The best reason to choose this university for an online course is to get the flexibility to balance your studies with other commitments. So, come enroll in an online digital marketing course from Amity Online and position yourself at the forefront of one of India’s most exciting and lucrative career paths.